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Using Your Voice.

October 1-3, 2024  |  Keystone, SD

October 1-3, 2024
Keystone, SD

As a Next Generation family business leader, you face a unique challenge. Positioned at the crossroads of your family’s legacy and your own future, you’ve been tasked with writing a sequel to your family’s business success story.

The theme for this year's Next Gen Retreat is "Using Your Voice." Next generation family business leaders will walk away will valuable insight into using their skills, talents, and passions in shaping the future of their family business. 

Led by sisters Katie Rucker and Jenny Dinnen of the Next Gen Collaborative, this event will help you with:

Family Business Dynamics

Understand and manage the unique dynamics of family businesses — from communication hurdles to fostering strong family relationships

Leadership & Communication Skills

Becoming adept at leading effectively and resolving conflicts constructively

Enterprise Roles & Responsibilities

Dive deep into the intricacies of being part of a family enterprise — gaining a deeper understanding of your own unique role and responsibilities

Peer Connections

Connect with peers navigating similar experiences — forming a lasting network of mentors and friends who understand your journey


Tuesday, October 1st
7:00 PM – Welcome Reception, Drinks & heavy hor d'oeuvres

Wednesday, October 2nd
7:30 AM – Breakfast Served
8:45 AM – Welcome & Kickoff
9:15 AM – Katie Rucker & Jenny Dinnen
10:30 AM – Break
10:45 AM – Andrew Knutson, Thompson Law
12:00 PM – Lunch & Facilitated Table Discussions with Katie & Jenny
1:15 PM – Jude Rake, The Bridge to Growth
2:45 PM – Break/Roundtables/Family Time
4:00 PM – Social

Thursday, October 3rd
7:30 AM – Roundtables & Breakfast
8:30 AM – Speaker TBD
9:45 AM – Speaker TBD
10:45 AM – Goal Setting with Katie & Jenny
11:15 AM – Grab & Go Lunch Available + Small Group Breakouts with Presenters & Sponsors
12:00 PM – Closing

katie & jenny

Katie Rucker and Jenny Dinnen

Next Gen Collaborative

Retreat Location

K Bar S Lodge
434 Old Hill City Rd
Keystone, SD 57751
Visit Website

Retreat Cost

$599 / person, PFBA Member
$999 / person, non-member
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Featured Presentation

How Servant Leaders Achieve Better Results,

And Why It Matter Now More Than Ever.

Strategy and execution are important, but too often the importance of people and culture are undervalued when planning strategy and executing plans. Jude Rake believes this is why so many recent studies have revealed alarmingly low engagement levels at many companies where workers don't know how their efforts connect to their company's goals. Further, the increasing influence of women in business and the attitudes of the millennial generation are fueling a workforce that expects more emotionally intelligent leaders who understand that fully engaged workers deliver better results. The leadership bar is being raised and Jude will discuss how family business owners and leaders can stay ahead of the curve.

jude rake

Jude Rake

Founding principal of JDR Growth Partners, a consulting firm that helps family-owned businesses, private Boards, chief executives, and their leadership teams achieve improved results and sustainable growth.

Who Should Attend?

This retreat is specifically designed for you if:

  • You're transitioning into ownership of the family business
  • You're not yet employed in the business but looking to get involved
  • You recently started working in the family business and are eager to learn
  • You're beginning the succession conversation or process
  • You're interested in developing essential skills like emotional intelligence, leadership, and business development

You’ll leave the retreat with actionable strategies and the confidence to write the next chapter in your family business story.

This retreat was an eye opener for the steps that I need to take as a next gen in our family business. We've all been sitting around waiting for our Dad (the founder) to keep pushing forward on a smooth transition, but I found out at the retreat that this is our responsibility."

– Ben Snyder, VIKOR, 2nd Generation

Watch the 2022 Retreat Recap Video

October 6-7, 2022 – Deadwood, SD


Over 60 Next Gen family business members came together from 27 businesses across five states. This was our largest attendance in our 31-year history!

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