Affinity Peer Groups

A Family Business Resource

Affinity peer groups are small, highly confidential discussion groups that meet regularly, allowing members to share experiences and learn from each other.

Members explore opportunities and challenges they are facing personally or within their family business. Discussions address how to make family leadership a competitive advantage. Trained facilitators guide the group.

Through mutual support and open interaction based on trust and confidentiality, each member of the group learns how to advance leadership skills, share best practices and work effectively with family employees, non-family employees and non-employee family members. Prairie Family Business Association members consistently rank affinity peer groups among the highest value of membership.

Facilitator Bios

Aaron Purkeypile EOS ImplementerAaron Purkeypile's grandfather started a construction business in rural Kansas in the late 70s only to see everything fall apart in the mid-90s while trying to navigate succession planning in the family. Aaron spent his formative years in accounting, operations, teaching, coaching and leadership, and is determined to help other family businesses avoid the same pitfalls and mistakes his family experienced. 

When Aaron discovered a system, called EOS® (the Entrepreneurial Operating System), he helped implement the system in the health & fitness company he worked for and revolutionized the business. The company grew revenue by 30% year-over-year, cut out problem clients, and gave the owner's freedom of time and resources.

Aaron is passionate about helping family business leaders show up everyday as the best version of themselves so they can positively impact their family's legacy, the lives of their employees and the communities they serve.

agatha johnson will kateFounder and owner of WillKate, lives at the intersection of family and business. Using her more than 30 years of experience, she has created a unique and intentional process, tailored to each client’s needs. As a CFP. CPWA, her technical skills blend in with her Executive Coaching and Bowen Institute of Family Systems training. The process empowers individuals, families and their business to build on and sustain their relationships, structure and governance while striking a balance between the individual, family systems and cultures and the needs and the intricacies of business systems.

Having been a General Partner with her sister, eight total siblings, in a third-generation family business, she knows first-hand what it takes to create and sustain a thriving family and family enterprise. Understanding how to navigate challenging family dynamics while balancing competing needs of each individual, family as a whole, business and wealth is complex and where we make a difference. Aggie and the WillKate team take a unique, heart-centered, holistic/multi-disciplined approach, comprised of multi-generational family transition process, wealth planning and management and family enterprise office to help our clients build a lasting family enterprise. 

Eric ChristensenEric has served his entire career in various leadership roles, establishing systems, growing business and working on M&A transactions. His current role as CEO of an accounting firm requires him to wear multiple hats revolving around leadership, coaching and executive management, and advisory services.

His breadth of experience aides in his ability to work with family businesses from any industry and help them to build growth strategies and systems to support their long-term goals.

Ginny CurleyGinny Curley founded Power Your Partnerships to help family-owned businesses become successful multi-generational endeavors. Like a canary in a coal mine, the breakdown of communication often precedes a failing business. Ginny knows that strong relationships fuel strong businesses.

When family relationships strain or when the business struggles because of conflict, Ginny helps individuals and teams navigate the tension to find positive outcomes. Ginny uses a variety of tools and techniques in formal and informal coaching and group facilitation that build on the strengths that are present.

Ginny taps into 30 years of experience in leadership and organizational development as she helps family businesses thrive through strong communication. Ginny’s academic background in counseling and higher education administration has been applied to challenges in organizations that range from small start-ups and nonprofits to large corporations.

Jon SimmersJon Simmers serves as the Chief Executive Officer and second-generation owner for Bismarck Aero Center (BAC), a full-service Fixed Base Operator (FBO)located in Bismarck, ND.

Jon’s aviation roots began as a child where his Father, Grandmother, and Grandfather each had their pilot’s license and operated aircraft off the family farm. Jon currently has his private pilot’s license and enjoys leisure flying with his family.

With family roots in Bismarck and Jamestown, ND, Jon earned his Master’s in Business Administration from the University of North Dakota. Jon also proudly attended Bismarck State College and Jamestown College where he received his Associates and Bachelor’s Degrees.

His most proud professional accomplishment is to be leading a company that has a family atmosphere and has been named one of the 50 Best Places to work for 5 years. At home, Jon lives for spending time with his wife Katie and two great kiddos. He is member of Vistage International, Prairie Family Business Association and several aviation advocacy organizations.

Kyle DannerKyle grew up in a family business and was instrumental in its growth before deciding to make a shift and focus on coaching family business owners in navigating the unique challenges that come with mixing family and business. He has a passion for helping families and businesses succeed and prepare to transition their companies.

Kyle is a Professional EOS Implementer®, enabling him to guide families in building a structure and process to clarify, simplify, and achieve their vision for the business. His expertise brings a level head and caring heart to the peer group conversation while guiding family leaders to the right decisions for them.

Kyle KangasKyle knows the challenge of transitioning a family business to the next generation first-hand. Through that experience, he discovered EOS® and has built his career around leading business leaders through the EOS process® and achieving a healthier and higher valued company.

Kyle is an excellent coach and has a passion for helping people discover how systems and tools can address their challenges. His experience in a family owned business himself gives him a greater understanding of the challenges faced specifically by family owned businesses and how they might best be addressed.

Lisa Te SlaaLisa has more than 25 years in sales and development experience and is passionate about helping others achieve success. Lisa focuses on providing companies with the necessary leadership tools and processes that allow senior executives and other organizational leadership to successfully execute their strategy and performance goals.

Lisa specializes in the areas of personal development, leadership development, results management, and organizational/personal assessments. She enjoys working with peer groups to challenge them to think deeper, be accountable to their goals and grow into the future leaders of family businesses.

Rana DeBoer
© Julie Prairie Photography 2016

Rana is a passionate, skilled professional at fueling the energy of people for high-performance.  You will frequently hear her say “culture is a continuous people energy” when working with her clients as she helps them design and live an exceptional workplace culture.   Rana has over 25 years’ experience in strategic planning, culture engineering, peak performance, and individual and organizational effectiveness.  Through the alignment of business and human needs, she is known for delivering a positive and sustainable impact to all she encounters.  Her artful facilitation and eye for strategic vision is grounded in human-centric design that has helped hundreds of leaders build effective systems in Culture, Leadership, Human Resources, Safety, Well-Being, Social Impact, and Organizational Communications.   As a community leader, Rana actively serves on several boards and provides support to local service organizations.  She is well known as an inspiring writer, speaker, and coach focused on an encouraging “can-do, time is now, take action” message. 

sandra mcneelySandra McNeely found her passion serving family businesses and founded Abbey Legacy in 2000. Abbey Legacy provides services in four key areas that support successful ownership and management transitions in family-owned businesses: succession planning, facilitation of family and owner meetings, advisory board/formal board development and strategic planning.

Abbey Legacy is a PFBA sponsor. Sandra has facilitated Affinity Peer Groups for over twenty years, first at the Marquette University for Family Business in Milwaukee, Wisconsin and for the past 12 years at PFBA. Sandra is a member of several family business boards.  She serves as a Family Firm Institute Board member and treasurer and received her advanced certificate in family wealth advising and is recognized as an FFI Fellow of this international association for family business research and education.

Todd WilliamsTodd is the Founder and Managing Partner of Fusjon Group, LLC.   His 40+ year professional career includes C-Suite leadership/ownership of private and publicly owned professional service business enterprises.  Over the past 10 years, he has immersed himself in technology-related businesses, as an investor, operator and consultant, with an emphasis on data capture/intelligence and productivity-related growth/investment themes.  He currently serves as both a trusted advisor and board member for professional services and technology-related business enterprises across the US and Canada.   He is a graduate of SD School of Mines and Technology and the Harvard Business School Advanced Management Program (AMP).

Tom Iverson of Sagency

Tom Iverson is a partner at Sagency with over 35 years of experience working in strategic planning, executive and performance coaching, succession planning, employee engagement, and organizational and team development. He is a certified Hudson Institute Coach as well as a member of John Maxwell’s team of coaches, trainers, and speakers.

Tom is passionate about seeing individuals and organizations do better, reach higher, and go further than they think possible. His clients can rely on him to develop plans for success that can be replicated, improved, taught, tracked, and measured to provide a productive and more profitable path forward. Through his executive and performance coaching, Tom’s clients grow and develop as individuals to perform at a higher level in their jobs and to be able to contribute more to the community.

Tom believes strategic focus and alignment are critical to an organization’s success and viability, and he uses his expertise to ensure his clients have the clarity, unity, and strategy they need to thrive, prosper, and engage in work that really matters.

Trish DoughertyTrish has more than 30 years of successful leadership experience. Trish is a seasoned change catalyst who welcomes the need for positive change, is willing to champion the cause, and motivates people to see the benefits of the outcome.

Trish is a former Commissioned Officer in the United States Army Nurse Corps and her areas of expertise include Executive Coaching and Leadership Development, Complex Conflict Resolution, Strategy and Solutions Organizational Development, and HR Department Support.

Interested in joining a group?

We'd love to talk with you more about the benefits your family business could receive. Join our waitlist and we'll reach out to discuss potential groups!

Current Leading Generation

  • Discuss growth opportunities and share best practices

  • Succession planning for the next generation

  • Estate planning

  • Communicate plans and desires to successors while contemplating financial and lifestyle changes

  • Discuss turning control over to the next generation

  • How to leave a legacy

Transitioning Generation

  • Preparing to assume leadership role in the family business

  • Face obstacles such as gaining the respect of company employees loyal to the senior generation

  • Transition from peer to leader

  • Need to negotiate with siblings and/or cousins on ownership issues

  • Preparing to be impactful leaders

  • Discuss role with senior generation while demonstrating capability of leading and maintaining controlling shares of business

  • Address both management succession and ownership succession

Next Generation

  • Participants are potential future leaders of the family business who currently are not in key management positions

  • Recent college graduates

  • Concerned about decisions to take an active role in family business

  • Anticipating possible ownership of family business

  • Interested in better understanding the family business system and how it affects personal career choices

Non-Family Key Leader

  • Non-Family leaders in key roles within the family business

  • Need to manage relationships with family members within the business

  • Discuss defining expectations for role and compensation

  • Increase understanding of family business dynamics

Affinity Peer Groups create an environment where you’re encouraged to express yourself freely, knowing that your message is understood and people listening have valuable input. It’s been very eye-opening. I feel that I have grown immensely on both a personal and professional level. Ever since joining the group, I have felt that my mentor and my peer are my Prairie family.

Trenton Elliott

A-OX Welding Supply

PFBA has given us resources to allow our family to have an open and honest dialogue regarding present and future family business planning. My affinity peer group has given me a chance to meet and form relationships with other family business members who have similar challenges and opportunities.


Aaron Canfield

Canfield Business Interiors - Sioux Falls, SD