Providing a resource network for family business success

Our Purpose

To help family businesses thrive through generations

The Prairie Family Business Association, founded in 1992, is an outreach center of the University of South Dakota Beacom School of Business.

Our Core Values



We operate in a highly professional manner. From our written communication to our verbal communication and everything in between.



We are focused on our mission each day and strive to provide high value to our members.


Building Connections

We help families navigate the complexities of being in business together. Connections are established among fellow members, sponsors, and advisors.


Above & Beyond

We deliver on the needs of families and provide them with valuable resources. Customer service is important to us.

We are honored to help our member families succeed today and plan for the future.




Professional Advisors


Affinity Peer Groups





2022 PFBA Snapshot


239 members of the pfba

Company Size

Asset 2@4x

Affinity Peer Groups

110 participants in affinity peer groups infographic

Membership by State

membership by state infographic

Our Team

Stephanie Larscheid

Stephanie Larscheid

Executive Director
Stephanie has served as Executive Director of Prairie Family Business Association for six years. She has a proven record of building relationships with members and developing programs that add value to family businesses. Stephanie earned her undergraduate degree from Iowa State University Ivy College of Business and a MBA from the University of South Dakota Beacom School of Business.
peter hauck

Peter Hauck

Assistant Director
Peter joined the Prairie Family Business Association in Summer 2022. A natural relationship builder with a background in marketing and entrepreneurship, he has a passion for business and supporting members with the unique challenges their families face. Peter earned his undergraduate degree from the University of Minnesota – Twin Cities.

Advisory Board

eric weisser

Eric Weisser, Chair

Weisser Distributing

Tea, SD

mark moffatt

Mark Moffatt, Past Chair

Moffatt Products, Inc.

Watertown, SD

DeVee Dykstra

De Vee Dykstra, Treasurer

University of South Dakota

Vermillion, SD

Tura Synhorst

Tura Synhorst

Coca-Cola Bottling Co. High Country

Rapid City, SD

tiffany anderson

Tiffany Anderson

A-OX Welding Supply

Sioux Falls, SD

aaron canfield

Aaron Canfield

Canfield Business Interiors

Sioux Falls, SD

Megan Howard

Megan Howard

The Howard Group of Baird

Sioux Falls, SD

amanda lauer

Amanda Lauer

BankStar Financial

Brookings, SD

christie ernst

Christie Lloyd Ernst

Lloyd Companies, Inc.

Sioux Falls, SD

John Mackner

John Mackner

Tollefson's Retail Group, Inc.

Minot, ND

Marnie Ochs-Raleigh

Marnie Ochs-Raleigh

Evolve Systems

St. Paul, MN

2018 TJ Russell Headshot

TJ Russell

Cloverdale Foods

Mandan, ND

Travas Uthe

Travas Uthe

Trav's Outfitter

Watertown, SD

Mark Yockey

Mark Yockey

University of South Dakota

Vermillion, SD

Watch Our

30th Anniversary Video Feature

Do you work in a family business?

Ready to take the first step on membership? Or need more information? We'd love to chat with you more about the benefits your family business will receive.