Your resource network for family business success.

Our Purpose

To provide a safe place for family businesses to grow, transition, engage and prosper

Prairie Family Business Associationan outreach center of the Beacom School of Business at the University of South Dakota, is the premier resource for family businesses to grow, engage, transition and prosper. We provide family businesses with the tools to succeed through high quality education and collaboration. Family businesses are provided a platform to achieve harmony and longevity.

The Association was founded in 1993 as South Dakota Family Business Initiative through the School of Business at the University of South Dakota. The mission of the association is to enhance the long-term survival and success of its family business members. Today, some of the founding members of the association are still active – as are the next generation of those founding families.

An innovation center for family businesses, Prairie Family Business Association now serves members across the region including in South Dakota, North Dakota, Minnesota, Iowa and Nebraska. We are proud to support more than 200 family businesses and their advisors, helping them survive and thrive in their second and third generations and beyond. We recognize family businesses are vital to our local economies.

We are honored to help our member families succeed today and plan for the future.





Professional Advisors


Affinity Peer Groups





Watch Our

25th Anniversary Video Feature

Our Team

stephanie larscheid

Stephanie Larscheid

Executive Director
Stephanie served as Executive Director of PFBA from 2015 – 2018 and has returned in 2019 to lead the Association. She has a proven record of building relationships with members and developing programs that add value to family businesses. Stephanie earned her undergraduate degree from Iowa State University Ivy College of Business and a MBA from the University of South Dakota Beacom School of Business.
Rebecca Zabel

Rebecca Zabel

Business Development
Rebecca has been with Prairie Family Business since 2017 and brings experience building relationships and engaging members through PFBA’s programs. Rebecca has a background in higher education and non-profit administration and she is currently pursuing her MBA through the University of South Dakota Beacom School of Business.

Advisory Board

mark moffatt

Mark Moffatt, Chair

eric weisser

Eric Weisser, Vice Chair

Tura Synhorst

Tura Synhorst, Past Chair

DeVee Dykstra

De Vee Dykstra, Treasurer

stacey thomas

Stacey Thomas, Secretary

tiffany anderson

Tiffany Anderson

Jay Bender

Jay Bender

aaron canfield

Aaron Canfield

Christie Ernst

Christie Lloyd Ernst

TJ Russell

Scott Schneidermann

Scott Schneidermann

Paul Steffes

Paul Steffes

Denise Tollefson

Denise Tollefson

Venky Venkatachalam

Venky Venkatachalam

Do you work in a family business?

Ready to take the first step on membership? Or need more information? We'd love to chat with you more about the benefits your family business will receive.