Providing a resource network for family business success

Our Purpose

To help family businesses thrive through generations

The Prairie Family Business Association, founded in 1992, is an outreach center of the University of South Dakota Beacom School of Business.

Our Core Values



We operate in a highly professional manner. From our written communication to our verbal communication and everything in between.



We are focused on our mission each day and strive to provide high value to our members.


Building Connections

We help families navigate the complexities of being in business together. Connections are established among fellow members, sponsors, and advisors.


Above & Beyond

We deliver on the needs of families and provide them with valuable resources. Customer service is important to us.

We are honored to help our member families succeed today and plan for the future.




Professional Advisors


Affinity Peer Groups





2023 PFBA Snapshot

Company Size

2023 infographic company size


2023 infographic membership

Affinity Peer Groups

affinity peer group participants 2023

Membership by State

2023 infographic membership by state

Meet Our Members

In 2022, we celebrated our 30th year of helping family businesses. Hear from our members the impact PFBA has had on both their family and their business.


"Prairie Family Business is about family. It's about keeping families together and moving forward. Without them, I don't think we would be continuing as a second generation – mostly because the communication wouldn't have been there for us."

Our Team

stephanie larscheid executive director prairie family business

Stephanie Larscheid

Executive Director
Stephanie has served as Executive Director of Prairie Family Business Association for seven years. She has a proven record of building relationships with members and developing programs that add value to family businesses. Stephanie earned her undergraduate degree from Iowa State University Ivy College of Business and a MBA from the University of South Dakota Beacom School of Business.
peter hauck assistant director prairie family business

Peter Hauck

Assistant Director
Peter has been part of the Prairie Family Business Association team for one year. A natural relationship builder with a background in marketing and entrepreneurship, he has a passion for business and supporting members with the unique challenges their families face. Peter earned his undergraduate degree from the University of Minnesota – Twin Cities.
mason van essen business development director prairie family business

Mason Van Essen

Business Development Manager
With a background in marketing and nonprofit leadership, Mason brings energy to ensuring the right members are plugged into the right program at the right time to maximize their family business’ success. He joined Prairie Family Business Association in 2023. Mason earned his undergraduate degrees from Augustana University.
callie tuschen office manager director prairie family business

Callie Tuschen

Office Manager
Callie is grateful to be a part of Prairie Family Business Association. Joining in January 2023 she uses her experience as an entrepreneur and non-profit board member to help keep her organized and efficient working in the office and relating to members. She is passionate about collaboration, engagement, and education and loves the work that PFBA does to help members successfully reach their goals. Callie earned her undergraduate degree from Oregon State University.

Advisory Board

christie ernst

Christie Lloyd Ernst, Chair

Lloyd Companies, Inc.

Sioux Falls, SD

Tura Synhorst

Tura Synhorst

Coca-Cola Bottling Co. High Country

Rapid City, SD

Scott Stern

Scott Stern

Stern Oil Company

Freeman, SD

DeVee Dykstra

DeVee Dykstra

University of South Dakota

Vermillion, SD

Stephanie Taylor Sydell Inc

Stephanie Taylor

Sydell, Inc.

Burbank, SD

tiffany anderson

Tiffany Anderson

A-OX Welding Supply

Sioux Falls, SD

aaron canfield

Aaron Canfield

Canfield Business Interiors

Sioux Falls, SD

Megan Howard

Megan Howard

RBC Wealth Management

Sioux Falls, SD

amanda lauer

Amanda Lauer

BankStar Financial

Brookings, SD

eric weisser

Eric Weisser

Weisser Distributing

Tea, SD

John Mackner

John Mackner

Tollefson's Retail Group, Inc.

Minot, ND

Marnie Ochs-Raleigh

Marnie Ochs-Raleigh

Evolve Systems

St. Paul, MN

2018 TJ Russell Headshot

TJ Russell

Cloverdale Foods

Mandan, ND

Travas Uthe

Travas Uthe

Trav's Outfitter

Watertown, SD

Do you work in a family business?

Ready to take the first step on membership? Or need more information? We'd love to chat with you more about the benefits your family business will receive.

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