Providing a resource network for family business success

Our Purpose

To help family businesses thrive through generations

The Prairie Family Business Association, founded in 1993, is an outreach center of the University of South Dakota Beacom School of Business.

Our Core Values



We operate in a highly professional manner. From our written communication to our verbal communication and everything in between.



We are focused on our mission each day and strive to provide high value to our members.


Building Connections

We help families navigate the complexities of being in business together. Connections are established among fellow members, sponsors, and advisors.


Above & Beyond

We deliver on the needs of families and provide them with valuable resources. Customer service is important to us.

We are honored to help our member families succeed today and plan for the future.




Professional Advisors


Affinity Peer Groups





Company Size

Asset 2@4x

Affinity Peer Groups

infographic about affinity peer groups

Membership by State

membership by state image

Our Team

Stephanie Headshot

Stephanie Larscheid

Executive Director
Stephanie served as Executive Director of PFBA from 2015 – 2018 and has returned in 2019 to lead the Association. She has a proven record of building relationships with members and developing programs that add value to family businesses. Stephanie earned her undergraduate degree from Iowa State University Ivy College of Business and a MBA from the University of South Dakota Beacom School of Business.
Rebecca Headshot

Rebecca Zabel

Assistant Director
Rebecca has been with Prairie Family Business since 2017 and brings experience building relationships and engaging members through PFBA’s programs. Rebecca has a background in higher education and non-profit administration and she is currently pursuing her MBA through the University of South Dakota Beacom School of Business.
Alex Headshot

Alex Patnaud

Office Manager
Alex joined the Prairie Family Business Association in Fall 2020. She earned her undergraduate degree from Briar Cliff University in Iowa and has a varied background in medical records, customer service, and library services. She is excited to join the team and connect with members.

Advisory Board

mark moffatt

Mark Moffatt, Chair

eric weisser

Eric Weisser, Vice Chair

Tura Synhorst

Tura Synhorst, Past Chair

DeVee Dykstra

De Vee Dykstra, Treasurer

stacey thomas

Stacey Thomas, Secretary

tiffany anderson

Tiffany Anderson

aaron canfield

Aaron Canfield

amanda lauer

Amanda Lauer

Christie Ernst

Christie Lloyd Ernst

John Mackner

John Mackner

TJ Russell

Venky Venkatachalam

Venky Venkatachalam

Watch Our

25th Anniversary Video Feature

Do you work in a family business?

Ready to take the first step on membership? Or need more information? We'd love to chat with you more about the benefits your family business will receive.