Providing a resource network for family business success
Our Purpose
To help family businesses thrive through generations
The Prairie Family Business Association, founded in 1992, is an outreach center of the University of South Dakota Beacom School of Business.
Our Core Values
Professional
We operate in a highly professional manner. From our written communication to our verbal communication and everything in between.
Focused
We are focused on our mission each day and strive to provide high value to our members.
Building Connections
We help families navigate the complexities of being in business together. Connections are established among fellow members, sponsors, and advisors.
Above & Beyond
We deliver on the needs of families and provide them with valuable resources. Customer service is important to us.
We are honored to help our member families succeed today and plan for the future.
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Meet Our Members
In 2022, we celebrated our 30th year of helping family businesses. Hear from our members the impact PFBA has had on both their family and their business.
"Prairie Family Business is about family. It's about keeping families together and moving forward. Without them, I don't think we would be continuing as a second generation – mostly because the communication wouldn't have been there for us."
Our Team
Stephanie Larscheid
Peter Hauck
Mason Van Essen
Callie Tuschen
Advisory Board
Christie Lloyd Ernst, Chair
Lloyd Companies, Inc.
Sioux Falls, SD
Tiffany Anderson
A-OX Welding Supply
Sioux Falls, SD
Aaron Canfield
Canfield Business Interiors
Sioux Falls, SD
DeVee Dykstra
University of South Dakota
Vermillion, SD
Megan Howard
RBC Wealth Management
Sioux Falls, SD
Amanda Lauer
BankStar Financial
Brookings, SD
Marnie Ochs-Raleigh
Evolve Systems
St. Paul, MN
Timothy O’Keefe
USD Beacom School of Business
Vermillion, SD
TJ Russell
Cloverdale Foods
Mandan, ND
Scott Stern
Stern Oil Company
Freeman, SD
Tura Synhorst
Coca-Cola Bottling Co. High Country
Rapid City, SD
Stephanie Taylor
Sydell, Inc.
Burbank, SD
Travas Uthe
Trav's Outfitter
Watertown, SD
Eric Weisser
Weisser Distributing
Tea, SD
Do you work in a family business?
Ready to take the first step on membership? Or need more information? We'd love to chat with you more about the benefits your family business will receive.