Many family businesses sense they have a story worth sharing. But they hesitate to begin—wondering if that hunch is real, where to start, and what the process will ultimately lead to.
Featuring: Dave Goetz & Melissa Parks of Journey Sixty6 with the Muth Family of Muth Electric
In this guided conversation, Dick and Darlene Muth of Muth Electric join Journey Sixty6 co-founders Melissa Parks and Dave Goetz to share what it was really like to capture their family’s legacy story. They will speak candidly about the questions they had before starting, the emotions that surfaced along the way, and the unexpected benefits of putting their story into words.
Participants will gain a clearer understanding of what the legacy storytelling process looks like, what it asks of a family, and what it gives back—to the family, the business, and the community. This session is designed to help confirm a family’s early hunch about capturing their family story, reduce anxiety around getting started, and offer clarity about what the journey can produce.
Attendees will leave with a stronger sense that their family’s story is worth remembering.
Dave Goetz is co-founder of Journey Sixty6 and president of CZ Strategy. A former magazine and book editor, he is the author of Death by Suburb (HarperOne) and The Fly Fisher’s Book of Lists. Dave has coached hundreds of writers and edited books on leadership, legacy, philanthropy, and family business.
Melissa Parks is co-founder of Journey Sixty6 with over 25 years of experience guiding authors from idea to publication. She specializes in shaping family business stories through in-depth interviews and on-site visits, helping families turn lived experience into lasting legacy.
