About Prairie Family Business

Prairie Family Business Association, an outreach center of the Beacom School of Business at the University of South Dakota, is the premier resource for family businesses to grow, engage, transition and prosper. We provide family businesses with the tools to succeed through high quality education and collaboration. Family businesses are provided a platform to achieve harmony and longevity.

An innovation center for family businesses, Prairie Family Business Association serves members across the region including in South Dakota, North Dakota, Minnesota, Iowa and Nebraska. We are proud to support more than 200 family businesses and their advisors, helping them survive and thrive in their second and third generations and beyond. We recognize family businesses are vital to our local economies and are honored to help them succeed today and plan for the future. 

Our Mission & History

Your resource network for family business success.

To build relationships and offer high-quality educational programs that promote successful businesses and healthy families. Our purpose is to provide a safe place for family businesses to grow, transition, engage and prosper.

Prairie Family Business Association was founded in 1993 as South Dakota Family Business Initiative through the School of Business at the University of South Dakota. The mission of the association is to enhance the long-term survival and success of its family business members. Today, some of the founding members of the association are still active – as are the next generation of those founding families.

Our Team

Stephanie Larscheid
Stephanie LarscheidExecutive Director
Stephanie served as Executive Director of PFBA from 2015 – 2018 and has returned in 2019 to lead the Association. She has a proven record of building relationships with members and developing programs that add value to family businesses. Stephanie earned her undergraduate degree from Iowa State University Ivy College of Business and a MBA from the University of South Dakota Beacom School of Business.
Rebecca Zabel
Rebecca ZabelBusiness Development
Rebecca brings experience building solid relationships with a diverse membership and enhancing program offerings from her most recent position as program coordinator for the Mitchell Area Chamber of Commerce.
Suzy Turnquist
Suzy TurnquistOffice Manager
Suzy Turnquist serves as Office Manager for Prairie Family Business. She has 15 years of experience in the areas of office administration, graphics and marketing. Most recently, Suzy worked at Morningside College and is a graduate of Morningside. She owned and operated her own small business for eight years.

Advisory Board

Tura Synhorst
Tura SynhorstChair
Coca-Cola Bottling Co.
High Country
Rapid City, SD
(605) 342-8222
Mark Moffatt
Mark MoffattVice Chair
Moffatt Products, Inc.
Watertown, SD
(605) 886-5700
De Vee Dykstra
De Vee DykstraTreasurer
University of South Dakota
Vermillion, SD
(605) 677-5894
Denise Tollefson
Denise TollefsonSecretary
Serenity Assisted Living
Dilworth, MN
(218) 477-7254
Jay Bender
Jay Bender
Falcon Plastics, Inc.
Brookings, SD
(605) 696-2500
Rob Everist
Rob Everist
L.G. Everist, Inc.
Sioux Falls, SD
Christie Lloyd Ernst
Christie Lloyd Ernst
Lloyd Companies, Inc.
Sioux Falls, SD
(605) 323-2820
TJ Russell
TJ Russell
Cloverdale Foods
Mandan, ND
(800) 669-9511
Scott Schneidermann
Scott Schneidermann
Frontier Bank
Rock Rapids, IA
(712) 472-2537
Paul Steffes
Paul Steffes
Steffes Corporation
Dickinson, ND
(701) 483-5400
Stacey Thomas
Stacey Thomas
Specialized Cleaning & Restoration
Bismarck, ND
(701) 258-3777
Venky Venkatachalam
Venky Venkatachalam
University of South Dakota
Vermillion, SD
(605) 677-5455
Eric Weisser
Eric Weisser
Weisser Distributing
Tea, SD
(888) 391-1293